Guide Photos and description

Title and description

What people search for goes first. What is honest goes in.

5 minutes As of August 2026

Information, not advice. This is general information, not tax or legal advice and no substitute for it. Figures, thresholds and deadlines change with every tax law — check them for your year or ask someone who is licensed. Wherever money or liability is involved, the text says so.

The title

It gets searched, so it should contain the words someone types in: brand, type of piece, colour, size, and if relevant decade or cut. In that order, because the front carries more weight and because long titles get cut off.

Good: “Carhartt sweatshirt brown L oversized 90s”
Bad: “Nice warm jumper, see photos!! ”

Exclamation marks, “TOP” and “RARE” add nothing. Nobody searches for them, and they take up space a search term would use better.

The measurements

Sizes on labels are unreliable — depending on brand and decade, L means something different. Measure lying flat and add the numbers:

Chest width: armpit to armpit, measured flat.
Length: from the highest point of the shoulder to the hem.
Sleeve length: shoulder seam to cuff.
For trousers: waist flat, inside leg, rise.

Flaws

On a line of their own, with place and size: “small stain on the left sleeve, approx. 5 mm”. Don’t hide them in the running text. It costs a few per cent of the selling price and saves many times that in returns and reviews.